What Is AIDA? The AI Agent for Real Estate Agents (2026)

AIDA is Linear’s AI agent, built specifically for real estate agents and embedded in the core of the brokerage system. Unlike a chatbots that only answer questins, AIDA acts: it creates listings, books viewings and completes the related paperwork inside the system. It is the reason Linear now describes itself as “the brokerage system with a built-in AI agent.”

What can AIDA actually do?

AIDA works across the daily jobs that usually eat an agent’s time:

• Create listings and complete the paperwork. AIDA can create a listing and fill the related forms, turning manual data entry into a quick review step.

• Book viewings. It can schedule a property viewing without the agent leaving what they’re doing.

• Answer property questions in natural language. Ask it about a specific property — for example, IBI charge on a Costa del Sol apartment — and it answers from the system’s data, no digging required.

• Write listing descriptions in multiple languages. AIDA generates presentation copy from the data and keywords you choose, and can produce it in more than one language for international buyers.

• Help you use the system. It answers questions about how to do things in Linear and about industry best practices, in the flow of work.

To date, AIDA has generated descriptions for more than 40,000 property listings, and its agent capabilities are expanding quickly

How is an AI agent different from an AI writing tool?

An AI writing tool drafts text and stops there — you still do the work of entering it, booking the viewing and filling the forms. An AI agent completes the task. AIDA doesn’t just suggest a listing description; it can create the listing, complete the paperwork and schedule the viewing inside the system. As Linear CEO Miro Eriksson puts it: “The real value of AI is created when it is connected to data and integrated into the agent’s daily tools. This is not a vision, but a set of tools that will transform day-to-day work.”

The practical effect: the agent’s role shifts from doing repetitive tasks to reviewing and directing the work — and spends the time saved with clients instead.

Why is AIDA’s AI reliable?

Because it’s built on real brokerage data, not a generic models. Linear has used AI for property price and market estimation for around six years, and its system is used by more than 65% of real estate agents in Finland. That scale of genuine transaction and listing data is what lets AIDA behave like it understands brokerage work, rather than producing plausible-sounding text that misses the point. See what AIDA does on the AI page.

Does AIDA work for international and multilingual markets?

Yes — AIDA works in the language you want. Because it’s an agent rather than a fixed text tool, that isn’t limited to writing descriptions: you can work with AIDA in your own language across the tasks it handles, and have it produce output in another language for your buyers. In an international market like the Costa del Sol, where an agency might operate day-to-day in English while dealing with buyers from several countries, that takes the language barrier out of the work itself — not just the listing text. Paired with Linear’s listing management, steps that once meant translating and double-checking become minutes of review. (Choosing software for that market? See our guide to the[best real estate software for the Costa del Sol]) 

FAQ

What is AIDA? AIDA is Linear’s AI agent for real estate agents, built into the core of the brokerage system. It creates listings, books viewings, completes paperwork and writes multilingual descriptions.

Is AIDA just a chatbot? No. A chatbot answers or drafts; AIDA acts. It completes tasks inside the system — creating listings, booking viewings and filling forms — not just producing text.

Is AIDA built on a generic AI model? No. It’s built on Linear’s real brokerage data — including around six years of AI-driven price and market estimation — so it reflects how real estate work actually happens.

You can try Linear for free and see AIDA on your own listings.