A conversation about quality, timelines, and what agents should know when representing international buyers.
Costa del Sol is one of Europe’s most active new development markets and one of the easiest places to misunderstand if you’re not on the ground. Marketing can look similar across projects, timelines can shift, and the difference between a “great” deal and a stressful one often comes down to the partner you choose locally.
In this Insider interview, we spoke with Vitaliy Ternovetskyi, CEO of Alianz Group, a Costa del Sol operator focused on new developments with a portfolio of ~400 projects across the coast. Their model is unusual: they don’t just sell properties—they operate across development, construction, investment consulting, and sales.
Here’s what they shared about the market, how they work with agents, and what matters most for buyers (and for the agent who refers them).
“First things first—who are you, and what makes Alianz Group different?”
Vitaliy: We’ve been operating on the Costa del Sol since 2015, and we’ve grown into something broader than a typical real estate agency. We’re structured as a complete real estate ecosystem with four integrated areas: construction, property sales, investment consulting, and development.
That integration matters because with new developments you’re not just selling a product—you’re evaluating a process: build quality, delivery timelines, developer track record, legal structure, and long-term value. We see projects from the inside out. It helps us guide clients more accurately and make transactions smoother for everyone involved.
“When agents hear ‘400 new developments’, it sounds huge. What does that actually mean in practice?”
Vitaliy: It means range, coverage, and context. We work with approximately 400 new development projects from Nerja to Sotogrande—so we can serve different buyer profiles, budgets, and timelines. That includes luxury villas in areas like Marbella and Benahavís, contemporary apartments and penthouses, and townhome communities across the region.
“What do you think non-local agents often underestimate about Costa del Sol new developments?”
Vitaliy: Two things: micro-location dynamics and project reality vs. marketing.
Costa del Sol isn’t one market. It’s many micro-markets. Two projects can look similar online but perform completely differently based on walkability, orientation, noise, services, community rules, or future infrastructure. That’s why local context matters.
Second, off-plan buyers are buying a promise. Renderings are designed to sell a lifestyle. Our job is to translate that into what a buyer is actually getting: build standard, delivery expectations, legal setup, and practical reality.
“Off-plan is exciting, but it’s also where agents can feel exposed. How do you reduce risk for international buyers—and for the referring agent?”
Vitaliy: We focus on clarity and verification. Off-plan should feel structured, not uncertain.
We often arrange guided visits with technical advisors who help buyers understand what they’re purchasing in practical terms. We look at construction progress, quality, and potential red flags early. We also help buyers set realistic expectations around timelines based on actual progress rather than only the launch narrative.
For the referring agent, this matters because it protects relationships. When the buyer feels informed and supported, the process is calmer—and trust increases, not decreases.
“What are the main legal or regulatory considerations agents should be aware of?”
Vitaliy: Every buyer situation is different, so we always recommend professional legal advice—but there are common themes for international transactions:
Our role is to make sure buyers are not navigating these topics alone. We have internal support to coordinate the process and keep everything moving in the right order.
“How do you work with agents who refer clients? What does collaboration look like day-to-day?”
Vitaliy: We treat referring agents as partners—full stop.
That means:
And just as important: we do not circumvent the referring agent or try to “take over” the relationship. We understand that a referral is trust. We protect it.
We’re also multilingual—Spanish and English, plus Ukrainian, Polish, French, Swedish, and Arabic—so communication stays smooth across buyer profiles.
“Costa del Sol is popular. Why do you think demand stays strong?”
Vitaliy: It’s a combination of lifestyle and practicality: year-round climate, strong connectivity through Málaga airport, international community, and a mature services ecosystem.
From a market perspective, new developments are active because there’s consistent demand and ongoing product improvement. But again, the difference is in selecting the right project, from the right developer, in the right micro-location, with the right expectations.
“Final question: what do you want agents to remember about working with Alianz Group through Insider?”
Vitaliy: Access is only part of the equation. Successful international real estate is built on knowledge, process, and trust.
We’ve built our model so agents can refer with confidence: broad portfolio coverage, internal expertise across construction and development, and a professional process that protects the client relationship. If you need a reliable partner for Costa del Sol new developments—someone accessible, structured, and on the ground—let’s connect.
Want to collaborate with Alianz Group through Insider?
Alianz Group is part of the Insider network to make agent-to-agent collaboration on Costa del Sol new developments simpler and more professional—especially for cross-border buyer journeys.
Next step: Reach out via Insider, share buyer criteria, or explore suitable projects.